Spotify Showcase drives more listeners, as promoted releases are streamed with 6 times higher likelihood. And the best part is…you only pay when someone clicks on the recommendation. Typical costs are around 30 to 40 cents per click, though this can vary depending on the target audience, and more precise benchmarks will likely develop over the coming months.
Benefits of Spotify Showcase Campaigns
Showcase filters out users who have intentionally streamed the release within the last 28 days. This means the campaign specifically targets listeners who haven't yet been exposed to the track. As a result, even more people find their way to your profile, which has a noticeable impact on listener counts and stream numbers. The tool is particularly interesting for activating fans.
Spotify Showcase Guide
Log in to Spotify for Artists
Navigate to the Campaigns section
Select the release you want to promote (single or album, remix or original)
Enter the campaign details (budget, target country, headline, target audience)
And click Submit
If necessary, you may need to add payment information beforehand or ask an admin to add the information. The campaign will then be reviewed for up to three days. If everything checks out, it will be approved and run for 14 days.
Heads up! You must have reached at least 1,000 streams in the last 28 days in one of the target markets in order to create Showcases. Once these requirements are met, you can reach listeners across all 30 countries and get people excited about your music.
Important: The campaign start date is three days after the campaign creation date and cannot be scheduled any earlier. The budget and campaign duration can be adjusted up until the day before launch. Active campaigns, however, can no longer be edited.
Campaigns can only be targeted to one of a total of 42 markets at a time. If you want to reach audiences in multiple markets, separate campaigns must be set up in Spotify for Artists.
The design of Showcases is predefined and the background color is also determined by Spotify. But hey, you get to choose the cover artwork. Keep in mind – the cover must comply with all guidelines in order to be published.
Conclusion: Spotify Showcase campaigns are an indispensable tool for modern music marketing and are an excellent fit for the initial activation of existing audiences who have already come into contact with an artist's music and can roughly associate the name with it.